The Power of Valid Data

Validating Your Emails With Confidence

How does it work?


The importance of validation

When scraping data from the web, one of the most important steps is to validate any email addresses collected. This is because if you send emails to addresses that are invalid or no longer active, this will result in a high bounce rate.

A high bounce rate can have a negative impact on your domain’s reputation with ISPs (Internet Service Providers).

ISPs monitor the bounce rate of emails sent from different domains and use it as an indicator of spamming activity. If your domain has a high bounce rate, ISPs may start to flag it as suspicious and block emails from your domain.

This can have serious consequences for businesses that rely on sending emails for their day-to-day operations. Therefore, it is essential to ensure that all email addresses collected through data scraping are valid before any emails are sent out.

Traditionally and ineffectively, an email validation service checks each email address against a list of known valid addresses and flags any invalid ones for further checking or removal. The problem with that is that email addresses change status all the time and need to be checked frequently, people switch organizations all the time plus sometimes due to technical reasons, a mailbox could not be available.

In conclusion, validating all email addresses collected through data scraping is essential to avoid having a high bounce rate which can negatively impact your domain’s reputation with ISPs.

Using an email validation service helps ensure that only valid emails are sent out and helps maintain a good reputation with ISPs.